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Where the Journey Began

"

Let the beauty of what you love be what you do.

Rumi

Persian Poet


"I was a New York City gal who was all about heels," says Still. "Then I started traveling for work six months out of the year to Asia. I would go to Mumbai, Shanghai and Beijing every three months for my day job, as well as Tokyo, Hong Kong and Seoul."

It's impossible to take the road less traveled in a pair of high heels. I learned the hard way in Tokyo in April 2012. My friend Lauren and I couldn't find a restaurant on our first night in Tokyo after Google Maps failed us. And, I made the mistake of wearing high heels.

It's tough to walk the uneven sidewalks of cities like Mumbai. Or, catch a flight on time when you're a 30 minutes walk from the departure gate in the biggest airports in the world. Today's modern woman needs a stylish pair of flats to see the world and take the road less traveled. And, Havaianas — which I love — aren't so great in Korean winter.

This is the story behind the creation of a luxury, Italian flats brand. VIAJIYU is where East meets West, old meets new and trailblazing women can design something one of a kind. In the words of Robert Frost...

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Two roads diverged in a wood, and I, I took the one less traveled by, And that has made all the difference.

Robert Frost

American Poet

Follow the early part of our journey on Tumblr archive

@VIAJIYUITALY


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