Design your perfect VIAJIYU flats

"In this day and age, if you can buy anything, anywhere, anytime, where is the thrill of discovery, of buying something one-of-a-kind, something made-to-order?"
- The VIAJIYU founder

At VIAJIYU, we believe every trailblazing woman needs one fabulous pair of flats. Made in Italy.  Made to order.

We tried to create a "design-your-own" app like Nike ID in our first year, but it just didn't work. "Fail fast, evolve faster," we always say.

So until v2.0 of the app is ready, here's how to design your perfect pair of VIAJIYU shoes. 

1. Private appointment. Meet our founder at the Florence boutique - our only store in the world. RSVP at

2. Virtual appointment. Schedule a video call with our founder via FaceTime or Skype. RSVP at

3. Online order form. Already a VIAJIYU client? If you know exactly what you want, start designing here. We'll confirm your design via email.

4. Private fitting at your Florence home, hotel or Tuscan villa. Can't bear to fight the crowds in Florence? We'll come to you. Just email us:

5. USA #TRAILBLAZER Tour. We'll be on tour again 2019. If you want to host or attend an in-home shopping event, email us:


During your design appointment, we will fit you for size + shape. We have 25+ forma, including loafers, booties + sandals. Then, we'll help you choose from hundreds of colors + materials.

Our flats are handmade in Italy, using the finest ingredients. We partner with the same artisans who have been making luxury shoes for generations. 

To find out more...

The VIAJIYU Experience: 
English | Italian | Spanish | Russian | German | Japanese | Korean | Chinese | French

Read our brand story here:
English | Italian | Chinese | Japanese | Korean | French 

See our Manifesto here.

* Expect your VIAJIYU shoes to arrive in 4-8 weeks. We'll do our best to get them on your feet sooner. 




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