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Design your perfect VIAJIYU flats

"In this day and age, if you can buy anything, anywhere, anytime, where is the thrill of discovery, of buying something one-of-a-kind, something made-to-order, especially on holiday?"
- The VIAJIYU founder

At VIAJIYU, we believe every trailblazing woman needs one fabulous pair of flats. Made in Italy.  Made to order.

We tried to create a "design-your-own" app like Nike ID in our first year, but it just didn't work. "Fail fast, evolve faster," we always say.

So until v2.0 of the app is ready, there are many ways you can design your perfect pair of VIAJIYU shoes. Our favorite: an one-on-one appointment with the founder and the team in our beautiful Florence boutique.

Still not sure, what to expect?  

Find out more about the VIAJIYU experience here: English | Italian | Spanish | GermanKorean | Japanese | Russian | Chinese | French

1. Private appointment. RSVP with our founder at our Florence boutique — our only store in the world. Go to or phone +39 055 290 380. 

2. Virtual appointment.  Book a virtual appointment with our founder at our Florence boutique via Skype, FaceTime, WeChat or your favorite video calling app.  Go to or phone +39 055 290 380. If you've never made a video call and you have a smartphone, we'll show you how.

3. Online Order Form. Already a VIAJIYU client?  If you know exactly what you want, complete this order form.

We'll follow up with an email or phone call to verify the finer details of your order, especially if you are a new client.

4. Private fitting at your Florence hotel room or Tuscan villa. Can't bear to fight the crowds in Florence? We'll come to you. Just email your address and a few available times to:

5. USA #TRAILBLAZER Tour. We'll be on tour again from the 1 Nov 2017 - 15 March 2018. If you want to host or attend an in-home shopping event in 2017-2018, click here

If you need to reach someone on the VIAJYU team urgently, call Sam at +393348337325.


During your design appointment, we will help you select the correct size from one of our 25+ forma.  Then, we'll help you choose from hundreds of colors and materials. And, an endless array of accents from bows to bijoux (studs).

We'll show you the latest trends and the most popular flats from our Inspiration Room in Florence.

Our flats are handmade in Italy, using the finest goatskin and ingredients, by the same artisans who have been making luxury shoes for decades. We work with the same Italian shoemakers who make some of the world's best known and sought after luxury shoe brands.  

We partner with the same "accessoristas" who apply Swarovski crystals and jewels to the luxury shoes worn on the red carpet. 

To find out more about what VIAJIYU stands for...

The VIAJIYU experience: 

English | Italian | Spanish | German | Korean | Japanese | Russian Chinese | French

Read our brand story here:
English | Italian | Chinese | Japanese | Korean | French 

See our Manifesto here.

* Due to popularity since August 2016, expect your VIAJIYU shoes to arrive in 6-8 weeks. We'll do our best to get them on your feet sooner. Our goal is 4-5 weeks. 


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