In The Press
Because every trailblazing woman needs one fabulous pair of flats.
- The VIAJIYU founder moved to Florence in September 2013 with no place to live, no staff and not a single Italian lesson to date. A sense of humor carries you far when you sleep on the shop floor for months without hot water.
- On Jan. 1, 2015, VIAJIYU was in the black with no debt, no investors and completely self-funded. Not bad for less than 24 months of existence.
Lessons the VIAJIYU founder has learned so far:
2. Hire all ages. The average age of a VIAJIYU staff member is over 40. You can teach someone to use a laptop or iPad, but you can't teach experience and attention to detail. We love team members who can do math without a calculator and spell without spellcheck.
3. Start small and scrappy and never forget family. Our small family business is less than 3 part-time people and only one full-time staff member. Never let size, age or money stand in the way of your dreams.
Forbes Magazine, Apr. 25, 2019
L'Express, Jan. 27, 2016
"Meet the Woman Behind the Only Flats I Ever Wear"
Divine Living Magazine, Nov. 12, 2015
The Telegraph, Jan. 3, 2014
Woman.com.au, Feb. 10, 2014
Beauty Bible, Sept. 17, 2013
"VIAJIYU: More Than Shoes"
Blending Magazine, Autumn/Winter 2014 (page 59)
How we survived our first six months of setbacks...