In The Press
Because every trailblazing woman needs one fabulous pair of flats.
- The VIAJIYU founder moved to Florence in September 2013 with no place to live, no staff and not a single Italian lesson to date. A sense of humor carries you far when you sleep on the shop floor for months with no hot water.
- On Sept. 17, 2014, VIAJIYU was robbed by clients for the first time. "The Tales of a Skinny Startup" continued... The Frank Sinatra music in the boutique was silenced when the iPads were stolen by the thieves. It's now known as the day the music stopped temporarily.
- On Jan. 1, 2015, VIAJIYU was in the black with no debt, no investors and completely self-funded. Not bad for less than 24 months of existence.
Lessons the VIAJIYU founder has learned so far:
3. Entrepreneurs today are young and hungry. It's tough to start a company close to 40. Possible, but physically tough. "I'm not 22 anymore," the VIAJIYU founder said. "It feels a bit like pregnancy at 40."
4. Hire baby boomers. The average age of a VIAJIYU staff member is over 40. You can teach someone to use a laptop or iPad, but you can't teach experience and attention to detail. We love team members who can do math without a calculator and spell without spellcheck.
5. Start small and scrappy and never forget family. Our small family business is less than 10 part-time people and only one full-time staff member. Never let size, age or money stand in the way of your dreams.
"Meet the Woman Behind the Only Flats I Ever Wear"
Divine Living Magazine, Nov. 12, 2015
The Telegraph, Jan. 3, 2014
Woman.com.au, Feb. 10, 2014
Beauty Bible, Sept. 17, 2013
"VIAJIYU: More Than Shoes"
Blending Magazine, Autumn/Winter 2014 (page 59)
How we survived our first six months of setbacks