Cam - a Texas native living in California - loves this stylish silhouette.

Why the ELBA? This forma is our most popular d’Orsay flat. It has a very generous toe box with no toe cleavage. The 10 mm flat has extra padding for all-day comfort. Design your pair in any hue or material you choose.

VIAJIYU shoes are handmade in Tuscany by a second generation family of Italian shoemakers. We use the world’s finest goatskin. Goatskin is naturally waterproof + super soft for luxury shoes. It comes in six textures + hundreds of colors. VIAJIYU is slow, sustainable fashion with ethically-sourced ingredients. 100% made in Italy.

Pro tip: The ELBA runs true to size. A USA 8 is a size 38.

Design tip: Go for a neutral front + a pop of color in the back.

Made to Order

1. Virtual appointment. Schedule a video call with our founder via Zoom or FaceTime
2. Online order form. Already a VIAJIYU client? If you know exactly what you want,  start your design here. We'll confirm your design via email.

Travel Tips

Elba is the Tuscan archipelago's largest island, but it resembles nearby verdant Corsica more than it does its rocky Italian sisters, thanks to a network of underground springs that keep it lush and green. It's this combination of semitropical vegetation and dramatic mountain scenery—unusual in the Mediterranean—that has made Elba so prized for so long, and the island's uniqueness continues to draw boatloads of visitors throughout the warm months.

Barbara - a Florence local + small business owner - loves this petite silhouette.

Why the PONZA? This forma is our most feminine d’Orsay flat. It has a generous toe box with a hint of toe cleavage. The 10 mm flat has extra padding for all-day comfort. Design your pair in any hue or material you choose.

VIAJIYU shoes are handmade in Tuscany by a second generation family of Italian shoemakers. We use the world’s finest goatskin. Goatskin is naturally waterproof + super soft for luxury shoes. It comes in six textures + hundreds of colors. VIAJIYU is slow, sustainable fashion with ethically-sourced ingredients. 100% made in Italy.

Pro tip: The PONZA runs true to size. A USA 8 is a size 38.

Design tip: Be bold. It’s a warm weather shoe. Go for two bright colors.

Florence C - a retired English teacher + avid gardener - loves this snappy silhouette.

Why the PARMA? The almond-toe, tassel loafer is arguably fashion’s favorite flat. Timeless since the 1940s, it's a forma with its own quiet brand of Italian glamour. Design your pair in any color or material you choose.

VIAJIYU shoes are handmade in Tuscany by a second generation family of Italian shoemakers. We use the world’s finest goatskin. Goatskin is naturally waterproof + super soft for luxury shoes. It comes in six textures + hundreds of colors. VIAJIYU is slow, sustainable fashion with ethically-sourced ingredients. 100% made in Italy.

Pro tip: The PARMA runs true to size. A USA 8 is a size 38.

Design tip: Go for a matching or contrasting tassel in your favorite color.

Made to Order

1. Virtual appointment. Schedule a video call with our founder via Zoom or FaceTime
2. Online order form. Already a VIAJIYU client? If you know exactly what you want, start your design here. We'll confirm your design via email.

Travel Tips

Since Ancient times, the city of Parma has been considered Italy’s gastronomic capital. Nestled in the Po Valley in the heart of the province, it is the wellspring for a bewildering number of Italian delicacies: prosciutto di Parma, Parmesan cheese, balsamic vinegar, and tortelli to name but a few. Parma is the city of good food, bicycles, boutiques, small houses painted in light colors, and of course, magnificent palazzos.

Florence C - a retired English teacher + avid gardener - loves this snappy silhouette.

Why the PARMA? The almond-toe, tassel loafer is arguably fashion’s favorite flat. Timeless since the 1940s, it's a forma with its own quiet brand of Italian glamour. Design your pair in any color or material you choose.

VIAJIYU shoes are handmade in Tuscany by a second generation family of Italian shoemakers. We use the world’s finest goatskin. Goatskin is naturally waterproof + super soft for luxury shoes. It comes in six textures + hundreds of colors. VIAJIYU is slow, sustainable fashion with ethically-sourced ingredients. 100% made in Italy.

Pro tip: The PARMA runs true to size. A USA 8 is a size 38.

Design tip: Go for a matching or contrasting tassel in your favorite color.

Made to Order

1. Virtual appointment. Schedule a video call with our founder via Zoom or FaceTime
2. Online order form. Already a VIAJIYU client? If you know exactly what you want, start your design here. We'll confirm your design via email.

Travel Tips

Since Ancient times, the city of Parma has been considered Italy’s gastronomic capital. Nestled in the Po Valley in the heart of the province, it is the wellspring for a bewildering number of Italian delicacies: prosciutto di Parma, Parmesan cheese, balsamic vinegar, and tortelli to name but a few. Parma is the city of good food, bicycles, boutiques, small houses painted in light colors, and of course, magnificent palazzos.

Lara - a publisher who travels often + first-time mom - loves this simple silhouette.

Why the TRENTO? The elegant form. It’s “faking a heel over forty.” The toe shape is stunning. It is THE bestselling style in our collection. The 40 mm (1.5 in) low, wedge is perfect Pilates alignment. Go from the boardroom to the business class lounge, and not miss a step. Design your own in any color or material you choose.

VIAJIYU shoes are handmade in Tuscany by a third generation family of Italian shoemakers. We use the world’s finest goatskin. Goatskin is naturally waterproof + super soft for luxury shoes. It comes in six textures + hundreds of colors. VIAJIYU is slow, sustainable fashion with ethically-sourced ingredients. 100% made in Italy.

Pro tip: The TRENTO runs true to size. A USA 8 is a size 38.

Design tip: For your next pair, go for two contrasting colors.

Made to Order

1. Virtual appointment. Schedule a video call with our founder via Zoom or FaceTime
2. Online order form. Already a VIAJIYU client? If you know exactly what you want, start your design here. We'll confirm your design via email.

Travel Tips

Piazza Duomo in Trento is an absolute must-see. Give your Trentos a break and sit and absorb the history and watch the people wandering through. A beautiful place to take in the city. Perched on a rocky hill which dominates the valley, Castello di Stenico looks like an imposing medieval fortress from the outside, while inside sculptural decorations and frescoes give it the look of elegance. Your Trentos will fit right into this beautiful castle.

Lynda - a tour de force trailblazer who splits time between Denver + Atlanta - loves this timeless silhouette.

Why the COMO? It is our most popular pointed-toe flat. It has a very generous toe box with no toe cleavage. The 10 mm flat has extra padding for all-day comfort. Design your pair in any color or material you choose.

VIAJIYU shoes are handmade in Tuscany by a second generation family of Italian shoemakers. We use the world’s finest goatskin. Goatskin is naturally waterproof + super soft for luxury shoes. It comes in six textures + hundreds of colors. VIAJIYU is slow, sustainable fashion with ethically-sourced ingredients. 100% made in Italy.

Pro tip: The COMO runs small. Try a 38.5 if you are a USA 8.

Design tip: Go for an asymmetrical toe cap or back stripe in your favorite color.

Made to Order

1. Virtual appointment. Schedule a video call with our founder via Zoom or FaceTime
2. Online order form. Already a VIAJIYU client? If you know exactly what you want,  start your design here. We'll confirm your design via email.

Travel Tips

Take your Como's for a walk along Como’s sparkling waterfront. From Piazza Cavour to Villa Olmo and back, you’ll need a much deserved reward from Gelateria Lariana, an artisanal shop scooping delicious homemade gelato.

Lara - a publisher who travels often + first-time mom - loves this simple silhouette.

Why the TRENTO? The elegant form. It’s “faking a heel over forty.” The toe shape is stunning. It is THE bestselling style in our collection. The 40 mm (1.5 in) low, wedge is perfect Pilates alignment. Go from the boardroom to the business class lounge, and not miss a step. Design your own in any color or material you choose.

VIAJIYU shoes are handmade in Tuscany by a third generation family of Italian shoemakers. We use the world’s finest goatskin. Goatskin is naturally waterproof + super soft for luxury shoes. It comes in six textures + hundreds of colors. VIAJIYU is slow, sustainable fashion with ethically-sourced ingredients. 100% made in Italy.

Pro tip: The TRENTO runs true to size. A USA 8 is a size 38.

Design tip: For your next pair, go for two contrasting colors.

Made to Order

1. Virtual appointment. Schedule a video call with our founder via Zoom or FaceTime
2. Online order form. Already a VIAJIYU client? If you know exactly what you want, start your design here. We'll confirm your design via email.

Travel Tips

Piazza Duomo in Trento is an absolute must-see. Give your Trentos a break and sit and absorb the history and watch the people wandering through. A beautiful place to take in the city. Perched on a rocky hill which dominates the valley, Castello di Stenico looks like an imposing medieval fortress from the outside, while inside sculptural decorations and frescoes give it the look of elegance. Your Trentos will fit right into this beautiful castle.

Lynda - a tour de force trailblazer who splits time between Denver + Atlanta - loves this timeless silhouette.

Why the COMO? It is our most popular pointed-toe flat. It has a very generous toe box with no toe cleavage. The 10 mm flat has extra padding for all-day comfort. Design your pair in any color or material you choose.

VIAJIYU shoes are handmade in Tuscany by a second generation family of Italian shoemakers. We use the world’s finest goatskin. Goatskin is naturally waterproof + super soft for luxury shoes. It comes in six textures + hundreds of colors. VIAJIYU is slow, sustainable fashion with ethically-sourced ingredients. 100% made in Italy.

Pro tip: The COMO runs small. Try a 38.5 if you are a USA 8.

Design tip: Go for an asymmetrical toe cap or back stripe in your favorite color.

Made to Order

1. Virtual appointment. Schedule a video call with our founder via Zoom or FaceTime
2. Online order form. Already a VIAJIYU client? If you know exactly what you want,  start your design here. We'll confirm your design via email.

Travel Tips

Take your Como's for a walk along Como’s sparkling waterfront. From Piazza Cavour to Villa Olmo and back, you’ll need a much deserved reward from Gelateria Lariana, an artisanal shop scooping delicious homemade gelato.

Lara - a publisher who travels often + first-time mom - loves this simple silhouette.

Why the TRENTO? The elegant form. It’s “faking a heel over forty.” The toe shape is stunning. It is THE bestselling style in our collection. The 40 mm (1.5 in) low, wedge is perfect Pilates alignment. Go from the boardroom to the business class lounge, and not miss a step. Design your own in any color or material you choose.

VIAJIYU shoes are handmade in Tuscany by a third generation family of Italian shoemakers. We use the world’s finest goatskin. Goatskin is naturally waterproof + super soft for luxury shoes. It comes in six textures + hundreds of colors. VIAJIYU is slow, sustainable fashion with ethically-sourced ingredients. 100% made in Italy.

Pro tip: The TRENTO runs true to size. A USA 8 is a size 38.

Design tip: For your next pair, go for two contrasting colors.

Made to Order

1. Virtual appointment. Schedule a video call with our founder via Zoom or FaceTime
2. Online order form. Already a VIAJIYU client? If you know exactly what you want, start your design here. We'll confirm your design via email.

Travel Tips

Piazza Duomo in Trento is an absolute must-see. Give your Trentos a break and sit and absorb the history and watch the people wandering through. A beautiful place to take in the city. Perched on a rocky hill which dominates the valley, Castello di Stenico looks like an imposing medieval fortress from the outside, while inside sculptural decorations and frescoes give it the look of elegance. Your Trentos will fit right into this beautiful castle.

Caroline - an upstate New Yorker who splits time between Sarasota + Buffalo - loves this chic silhouette.

Why the URBINO? This forma is the trendiest bootie in our collection. The plunging U silhouette is modern + universally flattering. The 40 mm (1.5 in) low, wedge is perfect Pilates alignment. Design your pair in any color or material you choose.

VIAJIYU shoes are handmade in Tuscany by a third generation family of Italian shoemakers. We use the world’s finest goatskin. Goatskin is naturally waterproof + super soft for luxury shoes. It comes in six textures + hundreds of colors. VIAJIYU is slow, sustainable fashion with ethically-sourced ingredients. 100% made in Italy.

Pro tip: The URBINO runs true to size. A USA 8 is a size 38.

Design tip: Go for calf hair vintage in any hue, especially midnight.

Made to Order

1. Virtual appointment. Schedule a video call with our founder via Zoom or FaceTime
2. Online order form. Already a VIAJIYU client? If you know exactly what you want, start your design here. We'll confirm your design via email.

Travel Tips

Close to Emilia Romagna, and located in the heart of truffle country, Urbino is the perfect destination for food lovers. From Urbino you can visit one of the only two government recognized Truffle regions in Italy. At the centre of Le Marche’s truffle country is Aqualagna which is an easy day trip from Urbino. Aqualagna is home of one of the largest truffle festivals in Italy that happens every Fall.

Beth - a stylish and sophisticated marketing executive - loves this fashionable silhouette.

Why the LAVAGNA? The 75 mm (2.8 in) triple, block heel is just the right heigh to replace those stiletto’s. The criss cross straps secure your feet from slipping in warm temperatures. Pair with everything from skinny jeans to sun dresses. Design your pair in any color or material you choose.

VIAJIYU shoes are handmade in Tuscany by a third generation family of Italian shoemakers. We use the world’s finest goatskin. Goatskin is naturally waterproof + super soft for luxury shoes. It comes in six textures + hundreds of colors. VIAJIYU is slow, sustainable fashion with ethically-sourced ingredients. 100% made in Italy.

Pro tip: The LAVAGNA runs true to size. A USA 8 is a size 38.

Design tip: Pair with everything from skinny jeans to sundresses.

Made to Order

1. Virtual appointment. Schedule a video call with our founder via Zoom or FaceTime

2. Online order form. Already a VIAJIYU client? If you know exactly what you want, start your design here. We'll confirm your design via email.

Travel Tips

Lavagna is a delightful city on the coast, the crescent-shaped slice of land that abuts the French border. The stretch of Mediterranean seafront is known as the Italian Riviera, making it a popular spot, yet Lavagna is relatively unknown despite its charm.

Beth - a stylish and sophisticated marketing executive - loves this fashionable silhouette.

Why the LIGURIA? The 45 mm (1.8 in) double, block heel is just the right heigh to wear everyday. The criss cross straps secure your feet from slipping in warm temperatures. Pair with everything from skinny jeans to sun dresses. Design your pair in any color or material you choose.

VIAJIYU shoes are handmade in Tuscany by a third generation family of Italian shoemakers. We use the world’s finest goatskin. Goatskin is naturally waterproof + super soft for luxury shoes. It comes in six textures + hundreds of colors. VIAJIYU is slow, sustainable fashion with ethically-sourced ingredients. 100% made in Italy.

Pro tip: The LIGURIA runs true to size. A USA 8 is a size 38.

Design tip: Pair with everything from skinny jeans to sundresses.

Made to Order

1. Virtual appointment. Schedule a video call with our founder via Zoom or FaceTime

2. Online order form. Already a VIAJIYU client? If you know exactly what you want, start your design here. We'll confirm your design via email.

Travel Tips

Liguria is a crescent-shaped region in northwest Italy. Its Mediterranean coastline is known as the Italian Riviera. The 5 colorful fishing villages of the Cinque Terre and a host of beautiful resort and fishing towns dot coastline. And if you want to escape the crowds, the mountains, draped with terraced vineyards and olive groves and speckled with pretty old villages, offer respite from the standard format of beach, beach and more beach.

Sue - a stylish Northern California grandmother - loves this smart silhouette.

Why the MODENA? The modern forma is our bestselling sandal. The 40 mm (1.5 in) low, wedge is perfect Pilates alignment. The thick crisscross straps secure your feet from slipping in warm temperatures. Design your pair in any color or material you choose.

VIAJIYU shoes are handmade in Tuscany by a third generation family of Italian shoemakers. We use the world’s finest goatskin. Goatskin is naturally waterproof + super soft for luxury shoes. It comes in six textures + hundreds of colors. VIAJIYU is slow, sustainable fashion with ethically-sourced ingredients. 100% made in Italy.

Pro tip: The MODENA runs true to size. A USA 8 is a size 38.

Design tip: Pair with everything from skinny jeans to sundresses.

Made to Order

1. Virtual appointment. Schedule a video call with our founder via Zoom or FaceTime
2. Online order form. Already a VIAJIYU client? If you know exactly what you want, start your design here. We'll confirm your design via email.

Travel Tips

If Italy were a meal, Modena would be the main course. Here, on the flat plains of the slow-flowing Po, lies one of the nation's great gastronomic centres, the creative force behind real balsamic vinegar, giant tortellini stuffed with tantalising fillings, and sparkling Lambrusco wine. It boasts backstreets crammed with some of the best restaurants no one's ever heard of, and one, Osteria Francescana, that everybody's heard of – it was awarded top spot on the coveted 'World's 50 Best Restaurants' list in 2016, and again in 2018, the first Italian restaurant to nab the honour.

Fennyrose - a Canadian primary school teacher - loves this classic silhouette.

Why the SARDINIA? The feminine forma is our most popular peep toe. It features a comfortable open toe, especially for wider feet. The 40 mm (1.5 in) low, wedge is perfect Pilates alignment. Design your pair in any color or material you choose.

VIAJIYU shoes are handmade in Tuscany by a third generation family of Italian shoemakers. We use the world’s finest goatskin. Goatskin is naturally waterproof + super soft for luxury shoes. It comes in six textures + hundreds of colors. VIAJIYU is slow, sustainable fashion with ethically-sourced ingredients. 100% made in Italy.

Pro tip: The SARDINIA runs true to size. A USA 8 is a size 38.

Design tip: Go for a two bold, contrasting colors.

Made to Order

1. Virtual appointment. Schedule a video call with our founder via Zoom or FaceTime
2. Online order form. Already a VIAJIYU client? If you know exactly what you want,  start your design here. We'll confirm your design via email.

Travel Tips

Sardinia is undoubtedly best known for turquoise sea and exquisite beaches on the Costa Smeralda, there are plenty of those around the whole island too. Food and wine is just as important here as well – the island is a designated ‘Blue Zone’, a region where the people live longer and healthier lives than anywhere else on the planet.

Florence C - a retired English teacher + avid gardener - loves this snappy silhouette.

Why the PARMA? The almond-toe, tassel loafer is arguably fashion’s favorite flat. Timeless since the 1940s, it's a forma with its own quiet brand of Italian glamour. Design your pair in any color or material you choose.

VIAJIYU shoes are handmade in Tuscany by a second generation family of Italian shoemakers. We use the world’s finest goatskin. Goatskin is naturally waterproof + super soft for luxury shoes. It comes in six textures + hundreds of colors. VIAJIYU is slow, sustainable fashion with ethically-sourced ingredients. 100% made in Italy.

Pro tip: The PARMA runs true to size. A USA 8 is a size 38.

Design tip: Go for a matching or contrasting tassel in your favorite color.

Made to Order

1. Virtual appointment. Schedule a video call with our founder via Zoom or FaceTime
2. Online order form. Already a VIAJIYU client? If you know exactly what you want, start your design here. We'll confirm your design via email.

Travel Tips

Since Ancient times, the city of Parma has been considered Italy’s gastronomic capital. Nestled in the Po Valley in the heart of the province, it is the wellspring for a bewildering number of Italian delicacies: prosciutto di Parma, Parmesan cheese, balsamic vinegar, and tortelli to name but a few. Parma is the city of good food, bicycles, boutiques, small houses painted in light colors, and of course, magnificent palazzos.

Eliza - a true shoe maven - loves this classic style.

Why the ROVIGO? The driving moccassin has a timeless appeal. It's a quintessential classic Italian style. We love how playful you can be with the design. You can customise everything from the vamp, the side, laces and the rubber studded sole.

VIAJIYU shoes are handmade in Tuscany by a third generation family of Italian shoemakers. We use the world’s finest goatskin. Goatskin is naturally waterproof + super soft for luxury shoes. It comes in six textures + hundreds of colors. VIAJIYU is slow, sustainable fashion with ethically-sourced ingredients. 100% made in Italy.

Pro tip: The ROVIGO runs true to size. A USA 8 is a size 38.

Design tip: Go for a classic black or midnight with a bold laces and stitch in your favorite color.

Made to Order

1. Virtual appointment. Schedule a video call with our founder via Zoom or FaceTime
2. If you know exactly what you want, start your design by clicking on the chat window below.

Travel Tips

When your feet get tired from sightseeing, head to Piazza Umberto Merlin with its leafy green park in the middle. Grab a table on the piazza's perimeter and enjoy an aperitvo drink and enjoy the people watching.

Nic - the founder of VIAJIYU who travels constantly - loves this sharp and stylish silhouette.

Why the GUALDO? The elegant form. The toe shape is perfect. It is a great looking block heel style. The 20 mm (0.7 in) single, block heel is just the right height to replace flats and kitten heels. Design your own in any color or material you choose.

VIAJIYU shoes are handmade in Tuscany by a third generation family of Italian shoemakers. We use the world’s finest goatskin. Goatskin is naturally waterproof + super soft for luxury shoes. It comes in six textures + hundreds of colors. VIAJIYU is slow, sustainable fashion with ethically-sourced ingredients. 100% made in Italy.

Pro tip: The GUALDO runs true to size. A USA 8 is a size 38.

Design tip: For your next pair, go for two contrasting colors.

Made to Order

1. Virtual appointment. Schedule a video call with our founder via Zoom or FaceTime

2. Online order form. Already a VIAJIYU client? If you know exactly what you want, start your design here. We'll confirm your design via email.

Travel Tips

The ancient settlement of Gualdo Tadino was established on Sant'Angelo Hill and followed the layout of the land, developed with overlapping terraces, and this layout still gives the city its typical medieval appearance. Gualdo is also reputed for its mineral waters which are well-known for their therapeutic properties.

Diane - a world travelling style maven - loves this elegant slip-on sneaker that features a tassel design.

Why the NOCI? Our slip-on sneaker are cut with the softest goatskin and features a soft padded insole. This classic, comfortable everyday walking shoe - a smart choice for a traveller on the go. Design your pair in any color or material you choose.

VIAJIYU slip-on sneaker are handmade in Tuscany by a second generation family of Italian shoemakers. We use the world’s finest goatskin. Goatskin is naturally waterproof + super soft for luxury shoes. It comes in six textures + hundreds of colors. VIAJIYU is slow, sustainable fashion with ethically-sourced ingredients. 100% made in Italy.

Pro tip: The NOCI runs large. A USA 8 is a size 37.5. Available in sizes 35-43.

Design tip: Go for a matching or contrasting tassels.

Made to Order

1. Virtual appointment. Schedule a video call with our founder via Zoom or FaceTime

2. Online order form. Already a VIAJIYU client? If you know exactly what you want, start your design here. We'll confirm your design via email.

Travel Tips

Noci a small town of 20,000 inhabitants is also called “the city of the three bell towers”. Whether you come from the Ionian Sea or from the Adriatic, you can see first the three bell towers and then the rest of the city. In every corner, there is a church to welcome the stranger.