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$530.00

Florence C - a retired English teacher + avid gardener - loves this snappy silhouette.

Why the PARMA? The almond-toe, tassel loafer is arguably fashion’s favorite flat. Timeless since the 1940s, it's a forma with its own quiet brand of Italian glamour. Design your pair in any color or material you choose.

VIAJIYU shoes are handmade in Tuscany by a second generation family of Italian shoemakers. We use the world’s finest goatskin. Goatskin is naturally waterproof + super soft for luxury shoes. It comes in six textures + hundreds of colors. VIAJIYU is slow, sustainable fashion with ethically-sourced ingredients. 100% made in Italy.

Pro tip: The PARMA runs true to size. A USA 8 is a size 38.

Design tip: Go for a matching or contrasting tassel in your favorite color.


Made to Order

  1. Virtual appointment. Schedule a video call with our founder via Zoom or FaceTime
  2. Online order form. Already a VIAJIYU client? If you know exactly what you want, start your design here. We'll confirm your design via email.

Travel Tips

Since Ancient times, the city of Parma has been considered Italy’s gastronomic capital. Nestled in the Po Valley in the heart of the province, it is the wellspring for a bewildering number of Italian delicacies: prosciutto di Parma, Parmesan cheese, balsamic vinegar, and tortelli to name but a few. Parma is the city of good food, bicycles, boutiques, small houses painted in light colors, and of course, magnificent palazzos.

$488.00

Annette - a Louisville stylist - loves this silhouette.

Why the VENEZIA? It is a wider, round-toe ballet flat. The timeless forma - designed for comfort - channels the Italian “La Bella Donna.” It is soft + unstructured - an effortless, elevated essential. Extra padding under the insole provides an additional layer of padding. Design your pair in any color or material you choose.

VIAJIYU shoes are handmade in Tuscany by a second generation family of Italian shoemakers. We use the world’s finest goatskin. Goatskin is naturally waterproof + super soft for luxury shoes. It comes in six textures + hundreds of colors. VIAJIYU is slow, sustainable fashion with ethically-sourced ingredients. 100% made in Italy.

Pro tip: The VENEZIA runs small. Try a 38.5 if you are a USA 8.

Design tip: The drawstring bow is optional. Forgo the bow or opt for a bigger bow clip.


Made to Order

  1. Virtual appointment. Schedule a video call with our founder via Zoom or FaceTime
  2. Online order form. Already a VIAJIYU client? If you know exactly what you want, start your design here. We'll confirm your design via email.

Travel Tips

Take your Venezia’s out for a walk to see the Palazzo Ducale, which served at the Venetian Republic’s government for nearly seven centuries. Explore how the palazzo mixes past with present, and business with pleasure, just like your Venezia’s.

$530.00

Donna - a retired lawyer + patron of the arts - loves this classic silhouette.

Why the RAVENNA? The almond-toe loafer is arguably fashion’s favorite flat. Timeless since the 1940s, it's a forma with its own quiet brand of Italian glamour. Design your pair in any color or material you choose.

VIAJIYU shoes are handmade in Tuscany by a second generation family of Italian shoemakers. We use the world’s finest goatskin. Goatskin is naturally waterproof + super soft for luxury shoes. It comes in six textures + hundreds of colors. VIAJIYU is slow, sustainable fashion with ethically-sourced ingredients. 100% made in Italy.

Pro tip: The RAVENNA runs true to size. A USA 8 is a size 38.

Design tip: Go for a contrasting trim or toe cap in your signature color.


Made to Order

  1. Virtual appointment. Schedule a video call with our founder via Zoom or FaceTime
  2. Online order form. Already a VIAJIYU client? If you know exactly what you want, start your design here. We'll confirm your design via email.

Travel Tips

A small, quiet, and well-heeled city, Ravenna has brick palaces, cobblestone streets, magnificent monuments, and spectacular Byzantine mosaics. The high point in its civic history occurred in the 5th century, when Pope Honorious moved his court here from Rome. Gothic kings Odoacer and Theodoric ruled the city until it was conquered by the Byzantines in AD 540. Ravenna later fell under the sway of Venice, and then, inevitably, the Papal States.

$530.00

Donna - a retired lawyer + patron of the arts - loves this classic silhouette.

Why the RAVENNA? The almond-toe loafer is arguably fashion’s favorite flat. Timeless since the 1940s, it's a forma with its own quiet brand of Italian glamour. Design your pair in any color or material you choose.

VIAJIYU shoes are handmade in Tuscany by a second generation family of Italian shoemakers. We use the world’s finest goatskin. Goatskin is naturally waterproof + super soft for luxury shoes. It comes in six textures + hundreds of colors. VIAJIYU is slow, sustainable fashion with ethically-sourced ingredients. 100% made in Italy.

Pro tip: The RAVENNA runs true to size. A USA 8 is a size 38.

Design tip: Go for a contrasting trim or toe cap in your signature color.


Made to Order

  1. Virtual appointment. Schedule a video call with our founder via Zoom or FaceTime
  2. Online order form. Already a VIAJIYU client? If you know exactly what you want, start your design here. We'll confirm your design via email.

Travel Tips

A small, quiet, and well-heeled city, Ravenna has brick palaces, cobblestone streets, magnificent monuments, and spectacular Byzantine mosaics. The high point in its civic history occurred in the 5th century, when Pope Honorious moved his court here from Rome. Gothic kings Odoacer and Theodoric ruled the city until it was conquered by the Byzantines in AD 540. Ravenna later fell under the sway of Venice, and then, inevitably, the Papal States.

$530.00

Florence C - a retired English teacher + avid gardener - loves this snappy silhouette.

Why the PARMA? The almond-toe, tassel loafer is arguably fashion’s favorite flat. Timeless since the 1940s, it's a forma with its own quiet brand of Italian glamour. Design your pair in any color or material you choose.

VIAJIYU shoes are handmade in Tuscany by a second generation family of Italian shoemakers. We use the world’s finest goatskin. Goatskin is naturally waterproof + super soft for luxury shoes. It comes in six textures + hundreds of colors. VIAJIYU is slow, sustainable fashion with ethically-sourced ingredients. 100% made in Italy.

Pro tip: The PARMA runs true to size. A USA 8 is a size 38.

Design tip: Go for a matching or contrasting tassel in your favorite color.


Made to Order

  1. Virtual appointment. Schedule a video call with our founder via Zoom or FaceTime
  2. Online order form. Already a VIAJIYU client? If you know exactly what you want, start your design here. We'll confirm your design via email.

Travel Tips

Since Ancient times, the city of Parma has been considered Italy’s gastronomic capital. Nestled in the Po Valley in the heart of the province, it is the wellspring for a bewildering number of Italian delicacies: prosciutto di Parma, Parmesan cheese, balsamic vinegar, and tortelli to name but a few. Parma is the city of good food, bicycles, boutiques, small houses painted in light colors, and of course, magnificent palazzos.

$488.00

Katherine - an Atlanta lawyer + true trailblazer - loves this classic silhouette.

Why the ROMA? It is our original, round-toe ballet flat. It is a timeless shape, designed for comfort. Structured at the toe, heel + sole, it provides a greater level of support than typical flats. Extra padding under the insole provides an additional layer of comfort. Design your pair in any color or material you choose.

VIAJIYU shoes are handmade in Tuscany by a second generation family of Italian shoemakers. We use the world’s finest goatskin. Goatskin is naturally waterproof + super soft for luxury shoes. It comes in six textures + hundreds of colors. VIAJIYU is slow, sustainable fashion with ethically-sourced ingredients. 100% made in Italy.

Pro tip: The ROMA runs small. Try a 38.5 if you are a USA 8.

Design tip: The drawstring bow is optional. Forgo the bow or opt for a bigger bow clip.


Made to Order

  1. Virtual appointment. Schedule a video call with our founder via Zoom or FaceTime
  2. Online order form. Already a VIAJIYU client? If you know exactly what you want, start your design here. We'll confirm your design via email.

Travel Tips

For a night of romance and luxury, VIAJIYU recommends La Pergola. Take your fabulous flats to Rome's only restaurant with three Michelin stars. It boasts a wine cellar of over 53,000 bottles and a dining experience of unmatched elegance. After dinner, step out onto the candlelit patio for a drink with commanding views of St. Peter's Basilica and the Vatican.

$488.00

Annette - a Louisville stylist - loves this silhouette.

Why the VENEZIA? It is a wider, round-toe ballet flat. The timeless forma - designed for comfort - channels the Italian “La Bella Donna.” It is soft + unstructured - an effortless, elevated essential. Extra padding under the insole provides an additional layer of padding. Design your pair in any color or material you choose.

VIAJIYU shoes are handmade in Tuscany by a second generation family of Italian shoemakers. We use the world’s finest goatskin. Goatskin is naturally waterproof + super soft for luxury shoes. It comes in six textures + hundreds of colors. VIAJIYU is slow, sustainable fashion with ethically-sourced ingredients. 100% made in Italy.

Pro tip: The VENEZIA runs small. Try a 38.5 if you are a USA 8.

Design tip: The drawstring bow is optional. Forgo the bow or opt for a bigger bow clip.


Made to Order

  1. Virtual appointment. Schedule a video call with our founder via Zoom or FaceTime
  2. Online order form. Already a VIAJIYU client? If you know exactly what you want, start your design here. We'll confirm your design via email.

Travel Tips

Take your Venezia’s out for a walk to see the Palazzo Ducale, which served at the Venetian Republic’s government for nearly seven centuries. Explore how the palazzo mixes past with present, and business with pleasure, just like your Venezia’s.

$530.00

Florence C - a retired English teacher + avid gardener - loves this snappy silhouette.

Why the PARMA? The almond-toe, tassel loafer is arguably fashion’s favorite flat. Timeless since the 1940s, it's a forma with its own quiet brand of Italian glamour. Design your pair in any color or material you choose.

VIAJIYU shoes are handmade in Tuscany by a second generation family of Italian shoemakers. We use the world’s finest goatskin. Goatskin is naturally waterproof + super soft for luxury shoes. It comes in six textures + hundreds of colors. VIAJIYU is slow, sustainable fashion with ethically-sourced ingredients. 100% made in Italy.

Pro tip: The PARMA runs true to size. A USA 8 is a size 38.

Design tip: Go for a matching or contrasting tassel in your favorite color.


Made to Order

  1. Virtual appointment. Schedule a video call with our founder via Zoom or FaceTime
  2. Online order form. Already a VIAJIYU client? If you know exactly what you want, start your design here. We'll confirm your design via email.

Travel Tips

Since Ancient times, the city of Parma has been considered Italy’s gastronomic capital. Nestled in the Po Valley in the heart of the province, it is the wellspring for a bewildering number of Italian delicacies: prosciutto di Parma, Parmesan cheese, balsamic vinegar, and tortelli to name but a few. Parma is the city of good food, bicycles, boutiques, small houses painted in light colors, and of course, magnificent palazzos.

$530.00

Florence C - a retired English teacher + avid gardener - loves this snappy silhouette.

Why the PARMA? The almond-toe, tassel loafer is arguably fashion’s favorite flat. Timeless since the 1940s, it's a forma with its own quiet brand of Italian glamour. Design your pair in any color or material you choose.

VIAJIYU shoes are handmade in Tuscany by a second generation family of Italian shoemakers. We use the world’s finest goatskin. Goatskin is naturally waterproof + super soft for luxury shoes. It comes in six textures + hundreds of colors. VIAJIYU is slow, sustainable fashion with ethically-sourced ingredients. 100% made in Italy.

Pro tip: The PARMA runs true to size. A USA 8 is a size 38.

Design tip: Go for a matching or contrasting tassel in your favorite color.


Made to Order

  1. Virtual appointment. Schedule a video call with our founder via Zoom or FaceTime
  2. Online order form. Already a VIAJIYU client? If you know exactly what you want, start your design here. We'll confirm your design via email.

Travel Tips

Since Ancient times, the city of Parma has been considered Italy’s gastronomic capital. Nestled in the Po Valley in the heart of the province, it is the wellspring for a bewildering number of Italian delicacies: prosciutto di Parma, Parmesan cheese, balsamic vinegar, and tortelli to name but a few. Parma is the city of good food, bicycles, boutiques, small houses painted in light colors, and of course, magnificent palazzos.

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